HEALTHY EATINg, ACTIVE COMMUNITIES

Your Message Media has served as communications strategist for three California-based anti-obesity campaigns: The California Endowment's Healthy Eating, Active Communities (HEAC) campaign for childhood obesity prevention, the Central California Obesity Prevention Program (CCROPP), and Kaiser Permanente's Healthy Eating, Acting Living (HEAL). 

Our work involved communications capacity assessments of multiple sites in California, creating comprehensive communications strategies for each of the programs, and developing overall framing, messaging and materials designed to assist the programs with their overall goal of communicating the policy change approach to obesity prevention: that is, transforming the places where children and adults live, play, and go to school through community involvement and state and local policy change into places with increased access to healthy foods and safe places to exercise and play.